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Paint Kits for Dogs – Pup Casso

The world’s first paint kit for dogs and cats. It’s fun, creative, stimulating and a hit at pet parties. It works for all dog breeds and cat breeds, from puppies to kittens, from pugs to pound puppies and calicos to persians. What a fun and unique pet gift!

Just follow these simple steps to make your pet the next “Art-Casso ™”

  1. Place the art paper on a hard surface.
  2. THINLY APPLY paint colors in a swirling motion.
  3. Cover the paper and paint with Paw Protector and TAPE down the edges
  4. Let your pet walk freely over the plastic paw protector until the masterpiece is complete.
  5. Remove and discard the Paw Protector and let your artwork dry.

The Pup-Casso Paint Kit includes:

  • Non-Toxic Acrylic Paint (five colors)
  • 3 pieces of Art Paper
  • 3 Paw Protectors
  • 1 Picture Frame
  • Surprise Gift (for your pet, not you!)

 

Product

Paint Kits, Art-Casso

Different models?

  • Paint Kits for Dogs – Pup Casso
  • Paint Kits for Cats – Kitty Casso
  • Party Kits for Dogs – Art Casso

 

Leading Competitors:

None

Private Label okay?

Minimum 1 container

Ingredients:

n/a

Status


Exported to what other countries?

New product

What international patent/trademark are in effect in Japan?

Patent pending

How long has product been sold in USA?

New product

Made in USA?

Yes

Pricing/Sales


Suggested Retail Price:

$24.99

Minimum Order Size:
(initial smaller sample orders okay)

Negotiable

Minimum Annual Sales: Negotiable

Logistics


Ex Works where:

New York or Shanghai

Quantity in master carton/pallet:

  • 300/pallet
  • 5,000/20'
  • 10,000/40'
  • 10 boxes per case
  • Mastercase 7 pup/ 3 kitty

Order lead time:

3 Weeks

Order lead time for private label/custom packaging::


Order lead time for custom formulation:


Marketing


How is product distributed in USA? And what channels of distribution account for the highest volume?


What kind of marketing works best; what kind doesn’t work?

Trade Shows

Media coverage:

Various pet publications, Woman's World, and catalogs.

TV Appearances

Disney is producing a new movie called G-Force. It will be out in June 2009 and is produced by Hoyt Yeatman and Jerry Bruckheimer. It is their intent to use Pup-Casso in the film. The characters are animated but the background will show actual produts.

POP display available?


Infomercial or other video footage available? If so, what?


Media Efficiency Ratio of infomercial
(Sales/Media Expenditure)


TV sales return rate:

  • Model: Pup-Casso


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