Product 7/23
Product
Different models?
Leading Competitors:
n/a
Private Label okay?
Ingredients:
Status
Exported to what other countries?
What international patent/trademark are in effect in Japan?
How long has product been sold in USA?
Made in USA?
Pricing/Sales
Suggested Retail Price:
$25.00
Logistics
Ex Works where:
Quantity in master carton/pallet:
Order lead time:
Order lead time for private label/custom packaging::
Order lead time for custom formulation:
Marketing
How is product distributed in USA? And what channels of distribution account for the highest volume?
Sold in Mimi Maternity, Destination Maternity, BeautyFirst, Target, Victorias Secret, Selfridges & Co. and hundreds of other retail stores.
What kind of marketing works best; what kind doesn’t work?
Media coverage:
Used by the celebrities. See www.missoops.com/celebs.php
Miss Oops has received excellent press coverage. See www.missoops.com/press.php
POP display available?
Infomercial or other video footage available? If so, what?
Media Efficiency Ratio of infomercial(Sales/Media Expenditure)