Warning AUTHORIZENET IS IN TESTING MODE
35 North
Global Marketing

Party candles with brilliantly coloured flames

Rainbow Moments

Party candles with brilliantly coloured flames

Non Toxic
Flame colours: Blue, Green, Orange, Purple and White
Burning Time: 8 minutes

Rainbow Moments 12 pack Rainbow Moments 6 pack Tea Lights POS Display

Product

Rainbow Moments

Different models?

Birthday candles, Tea Light Candles, Dinner Candles, Coloured Flame Fluids, Table Torches.

Flame colours: Blue, Red, Green, Orange, Purple and White

Leading Competitors:

None with safe ingredients. Imitations use burning metal. Metal may contain lead.  Petroleum based.  Very high duty.

Competitive advantage: Makes birthday girls and birthday boys happy. Only slightly more expensive than regular candles.

Private Label okay?

No

Ingredients:

Approved in Japan for contact with food.

Status

 

Exported to what other countries?

Over eight countries around the world including France, Portugal, Germany, Italy, United States, Canada, Mexico, and others. 

What international patents/trademarks are in effect in Japan?

Patented and Trademarked

How long has product been sold in USA?

Since 2006

Made in USA?

No, China

Pricing/Sales

 

Suggested Retail Price:

...

Minimum Order Size:
(initial smaller sample orders okay)
...
Minimum Annual Sales: ..

Logistics

 

Ex Works where:
Zip Code:

Shanghai

Quantity in master carton/pallet:

12 pack

  • Package contains 12 party candles and 12 plastic candle holders
  • Inner case contains 24 packages
  • Master case contains 4 inner cases of 24 packages
  • Counter-top display holds 24 packages (1 inner case)

6 pack

  • Package contains 6 party candles and 6 plastic candle holders
  • Inner case contains 24 packages
  • Master case contains 8 inner cases of 24 packages
  • Counter-top display holds 24 packages (1 inner case)

Order lead time:

20-30 days from Shanghai, possibly quicker if no custom printing

Order lead time for private label/custom packaging::

20-30 days from  Shanghai

Order lead time for custom formulation:

...

Marketing

 

How is product distributed in USA? And what channels of distribution account for the highest volume?

Party City, Stokes, MoMa, Jean Coutu, FastGas (700 stores in Canada), Zellers (280 stores), Factory Card Outlet, TJ Max, and many other stores for a total of over 3,000 retail outlets. 

What kind of marketing works best; what kind doesn’t work?

Internet, gift shop trade magazines, 20 trade shows each year, and public relations.  The manufacturer uses epicurean distributors, bakery distributors and 80 independent representatives who sell party and gift.

Media coverage:

US Airways Magazine, LCBO, and dozens of other magazines. 

POP display available?

See photo above.

Infomercial or other video footage available? If so, what?

..

Media Efficiency Ratio of infomercial
(Sales/Media Expenditure)

..
TV sales return rate: ..

 


  • Model: Party Candles


Your IP Address is: 38.107.191.112
Copyright © 2010 Zen Cart. Powered by Zen Cart