Hidrolight
Hidrolight is a pre colored, super absorbent decorative polymer that expands 100 times its original size as it absorbs water, creating beautiful and extremely moist gel crystals that both maintain ideal conditions for decorative plants and flowers, give any floral arrangement added style, and can be rinsed and reused several times (rehydrating the polymers in the process) . Available in six different colors that can be mixed and layered, Hidrolight adds a personalized touch to floral arrangements for home, public spaces, and at special events where ambience counts. The Hidrolight product line is unique because it gives todays design conscious consumer an inexpensive and practical way to further personalize their home decor while keeping flowers and plants at their best. The product is extremely durable and non toxic, and can maintain its shape and consistency for up to one year if properly cared for, or it can be simply disposed of when a new color or presentation is desired. Hidrolights water retention ensures that fresh flowers are well hydrated, eliminating the messy need to constantly add water or change water after a few days. The range of different colors in the Hidrolight product line can be combined or layered to obtain amazing color contrasts and intense gradation shades providing style and colorful personalization that many of todays customers are looking for.

The product is also easy to use, and can be made in two steps: fill a clear vase with water, and pour in the Hidrolight™ – it’s that simple!

Product | Hidrolight |
Different models? | Various colors |
Leading Competitors: | None |
Private Label okay? | No |
Ingredients: | non-toxic polymer |
Status | |
Exported to what other countries? | |
What international patent/trademark are in effect in Japan? | |
How long has product been sold in USA? | |
Made in USA? | No |
Pricing/Sales | |
Suggested Retail Price: | $3.50 to $3.95 |
Minimum Order Size: (initial smaller sample orders okay) | |
| Minimum Annual Sales: | tbd |
Logistics | |
Ex Works where: | Mexico |
Quantity in master carton/pallet: | 144 units / case |
Order lead time: | 2-3 weeks |
Order lead time for private label/custom packaging:: | n/a |
Order lead time for custom formulation: | n/a |
Marketing | |
How is product distributed in USA? And what channels of distribution account for the highest volume? | |
What kind of marketing works best; what kind doesn’t work? | |
Media coverage: | |
POP display available? | |
Infomercial or other video footage available? If so, what? | |
Media Efficiency Ratio of infomercial (Sales/Media Expenditure) | |
| TV sales return rate: | |
Summary
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J. Hammock & Associates, LLC presents Hidrolight.
http://www.35north.com
Hidrolight™ a pre-colored, super-absorbent decorative polymer that expands 100 times its original size as it absorbs water, creating beautiful and extremely moist “gel crystals” that both maintain ideal conditions for decorative plants and flowers, give any floral arrangement added style, and can be rinsed and reused several times (rehydrating the polymers in the process). Available in six different colors that can be mixed and layered, Hidrolight™ adds a personalized touch to floral arrangements for home, public spaces, and at special events where ambience counts.