Product 11/14
Non Toxic Flame colours: Blue, Green, Orange, Purple and White Burning Time: 8 minutes
Product
Different models?
Birthday candles, Tea Light Candles, Dinner Candles, Coloured Flame Fluids, Table Torches.
Flame colours: Blue, Red, Green, Orange, Purple and White
Leading Competitors:
None with safe ingredients. Imitations use burning metal. Metal may contain lead. Petroleum based. Very high duty.
Private Label okay?
Ingredients:
Approved in Japan for contact with food.
Status
Exported to what other countries?
What international patents/trademarks are in effect in Japan?
How long has product been sold in USA?
Made in USA?
Pricing/Sales
Suggested Retail Price:
...
Logistics
Ex Works where: Zip Code:
Quantity in master carton/pallet:
12 pack
6 pack
Order lead time:
20-30 days from Shanghai, possibly quicker if no custom printing
Order lead time for private label/custom packaging::
Order lead time for custom formulation:
Marketing
How is product distributed in USA? And what channels of distribution account for the highest volume?
Party City, Stokes, MoMa, Jean Coutu, FastGas (700 stores in Canada), Zellers (280 stores), Factory Card Outlet, TJ Max, and many other stores for a total of over 3,000 retail outlets.
What kind of marketing works best; what kind doesn’t work?
Internet, gift shop trade magazines, 20 trade shows each year, and public relations. The manufacturer uses epicurean distributors, bakery distributors and 80 independent representatives who sell party and gift.
Media coverage:
US Airways Magazine, LCBO, and dozens of other magazines.
POP display available?
Infomercial or other video footage available? If so, what?
Media Efficiency Ratio of infomercial (Sales/Media Expenditure)