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Global Marketing

Peaches & Boo Boo Blister Elixers

Peaches & Boo Boo Blister Elixers

We love shoes here at Peaches & Boo Boo, but we hate blisters.
So we worked to develop lotions that prevent your fabulous shoes from giving you not so fabulous blisters.


Save My Feet Blister Elixir
  • Greaseless
  • Stainless
  • Non-Medicated
  • Lasts Up To 8 Hours
  • Works Under Hosiery
  • Lightly Scented

Save My Feet is designed for the woman who owns a variety of shoes and wants to have comfort from blisters and irritations. This product works on flats, pumps, sneakers, and even between toes for flip flops. Greaseless, stainless, non-mediated. Nice fresh scent.

A little goes a long way so you can use it every day.

 How does it work?

Save My Feet Blister Elixir uses a unique combination of 95% all natural ingredients to prevent blisters before they start.   Allantoine is the important ingredient that acts as a protectant to the feet and prevents rubbing from creating blisters. Allantoine forms a thin invisible layer of protectant on the skin.  That's what stops the rubbing from forming a blister.  Additionally, Lanolin Oil is a great blister preventor because it helps soften and moisturize the skin. 

A regular moisturizer may work temporarily, but it would not be greaseless, stainless, or last up to 8 hours--and it wouldn't guarantee that the person wouldn't get a blister. 

 

Product

Peaches & Boo Boo Blister Elixers

Different models?

Save My Feet Blister Elixir
Net WT. 4oz (120ml)

Leading Competitors:

None

Competitive advantage: The only lotion on the market that prevents blisters. Other non-lotion products don't work well.

Private Label okay?

...

Ingredients:

Lanolin

Status

 

Exported to what other countries?

Canada, U.K.

What international patents/trademarks are in effect in Japan?

TM valid in Japan

How long has product been sold in USA?

Since 2006

Made in USA?

Yes

Pricing/Sales

 

Suggested Retail Price:

$20

Minimum Order Size:
(initial smaller sample orders okay)
...
Minimum Annual Sales: ...

Logistics

 

Ex Works where:
Zip Code:

Ex Works, Dallas Texas

Quantity in master carton/pallet:

12 units per carton

Order lead time:

1 week to 4-6 week depending on quantity

Order lead time for private label/custom packaging:

...

Order lead time for custom formulation:

n/a

Marketing

 

How is product distributed in USA? And what channels of distribution account for the highest volume?

  • Distributed in over a thousand boutiques across America.
  • Reorder rate very high
  • Return rate less than 1%.
  • 33% reorder rate on web site.

What kind of marketing works best; what kind doesn’t work?

...

Media coverage:

www.peachesandbooboo.com/news.html

POP display available?

Yes, available for $2.99. 30 day turnaround time. Photo available soon.

Infomercial or other video footage available? If so, what?

No

Media Efficiency Ratio of infomercial
(Sales/Media Expenditure)

..
TV sales return rate: ..

 


  • Model: Blister Elixir


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